Watton beat formidable competition, winning recognition from the judges for the way he transformed the fortunes of ShipServ on a limited budget.
Joel Harrison, editor of B2B Marketing magazine, commented, “the quality of entries for this category was particularly high this year, and judges had a long debate over who should emerge as the winner. In the end, they opted for John ahead of Joanna Elliott of Sage, partly because of what he had achieved with a smaller organisation and a more limited budget.”
Stan Woods of Velocity Partners added, “John has been a fantastic client for us. He’s imaginative, open-minded, ambitious and an early adopter of just about every new weapon in the B2B marketing arsenal — from social media and content marketing to viral videos and demand generation.”
John has pioneered the use of Marketo, the demand generation and marketing automation solution, using it to nurture and score leads before turning them over to the ShipServ sales force.
Velocity and ShipServ were also recognised with a Commendation Award for Best Limited Budget Campaign.