Velocity client John Watton wins B2B Marketer of the Year

An avatar of the author

Doug Kessler

26. 11. 2009 | 1 min read

Velocity client John Watton wins B2B Marketer of the Year

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

John Watton, Chief Marketing Officer for ShipServ, last night won the prestigious B2B Marketer of the Year award presented by B2B Marketing Magazine.

Watton beat formidable competition, winning recognition from the judges for the way he transformed the fortunes of ShipServ on a limited budget.

Joel Harrison, editor of B2B Marketing magazine, commented, “the quality of entries for this category was particularly high this year, and judges had a long debate over who should emerge as the winner. In the end, they opted for John ahead of Joanna Elliott of Sage, partly because of what he had achieved with a smaller organisation and a more limited budget.”

Stan Woods of Velocity Partners added, “John has been a fantastic client for us. He’s imaginative, open-minded, ambitious and an early adopter of just about every new weapon in the B2B marketing arsenal — from social media and content marketing to viral videos and demand generation.”

John has pioneered the use of Marketo, the demand generation and marketing automation solution, using it to nurture and score leads before turning them over to the ShipServ sales force.

Velocity and ShipServ were also recognised with a Commendation Award for Best Limited Budget Campaign.

Published in:

  • b2b-marketing

  • content-marketing

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.