Watton beat formidable competition, winning recognition from the judges for the way he transformed the fortunes of ShipServ on a limited budget.
Joel Harrison, editor of B2B Marketing magazine, commented, “the quality of entries for this category was particularly high this year, and judges had a long debate over who should emerge as the winner. In the end, they opted for John ahead of Joanna Elliott of Sage, partly because of what he had achieved with a smaller organisation and a more limited budget.”
Stan Woods of Velocity Partners added, “John has been a fantastic client for us. He’s imaginative, open-minded, ambitious and an early adopter of just about every new weapon in the B2B marketing arsenal — from social media and content marketing to viral videos and demand generation.”
John has pioneered the use of Marketo, the demand generation and marketing automation solution, using it to nurture and score leads before turning them over to the ShipServ sales force.
Velocity and ShipServ were also recognised with a Commendation Award for Best Limited Budget Campaign.
Enjoyed this article?
Take part in the discussion
Related blog/content

Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023

How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023

The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023
There are no comments yet for this post. Why not be the first?