Low-tech videos for a high tech product

Google Chrome features video

We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick animations.  These are the opposite: just simple ideas demonstrated with hand-made stuff (a slingshot, a crocheted rug, black ink in water…).

More of this please, B2B marketers: it’s time for a trend back to simple ideas and low-tech, inexpensive ways of communicating them.  We’ve put forward a stop-motion animation idea to a client recently… watch this space?


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