The campaign, developed for and with John Watton, ShipServ CMO, combined content marketing and social media to increase web traffic, build a LinkedIn community and generate a six-figure pipeline for the ShipServ sales force. The campaign also relied on Marketo, the lead nurturing and marketing automation suite.
Watton and ShipServ also recently won the CRM Market Award, the B2B Marketing Magazine Marketer of the Year, First Tuesday’s Most Promising Internet Company and won Commendations at the New Media Age Awards and the Best Limited Budget Campaign at the B2B Marketing Awards. That’s a lot of awards.
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