Velocity Does Video: Nine kinds of B2B web video

As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas across clearly and forcefully.

We use video in lots of ways including:

Simple interviews – with the client’s smartest, most articulate people, like this one.

Case studies – interviewing our customers’ customers and telling their stories. Or doing one ourselves like this one for BT.

Product demonstrations – screen-shot tours or flash animations like this one.

Vox Pops – fun, quick-cut, ‘man on the street’ videos (great for getting the consumer view on a topic that effects our audiences).

Funky virals – maybe sticking a new soundtrack to an archive film like this one.

Guided Tourslike this one for the mobile website done for dotMobi

Blogger Engagement – using video to respond to influential bloggers, like this one we did for Cisco

Community-building – like this one, simply announcing the winner of a ‘name our newsletter’ contest (bit of fun).

Documentary-style – like this one shot for VNL in rural India

There are no rules for B2B web video. Some of these are shot with professional crews, some are shot on camcorders. Some are scripted, some just shot and edited.

But all of them show the power of B2B web video for stopping people in their tracks and delivering a clear, engaging story.

Flat, HTML web pages are so yesterday. Get some video on your website in 2010.


Lookin’ good!

Thanks for the nice examples. One mistake that I see DIY video marketers make a lot is that they don’t pay attention to video bitrate when rendering their videos. The result is either poor visual quality or large files that take forever to buffer.

Thanks Nancy — excellent tip and a nice video to illustrate it.

Great work on the videos – I think this is the beginning in a huge surge in video content, especially as mobile takes off. It’s a good time for businesses to get in on the ground floor and start shooting!

Thanks James. I agree completely. We’re doing lots and lots of video for clients now and can’t see it slowing down.

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