Blog

Mapping content to the B2B buying stage

A DemandCon talk on mapping content to different purchase stages – by Doug Kessler and Bob Apollo.

18. 06. 2012

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Content Marketing 2.0: Content Merchandising?

Content Merchandising – what the &!?$ is that?

12. 06. 2012

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Using Piktochart: a marketing technology review

Infographics are hot. So we thought we’d give Piktochart a go – the simple web tool for cranking out infographics for content marketing.

01. 06. 2012

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Enterprise Technology Marketing: Learning to Love the Godless Barbarians

Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into archtypes, and how to market to them…

29. 05. 2012

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The editorial calendar for content marketing: a round-up

Editorial calendars are essential in B2B content marketing. Here are 8 great resources for helping produce an effective editorial calendar.

21. 05. 2012

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Content Marketing Strategy Infographic of sorts

Content marketing strategy is so important, we thought it needed an INFOGRAPHIC. But we forgot to put any thought into it.

18. 05. 2012

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B2B Marketing Masters: B2B social media for better or worse

Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B

16. 05. 2012

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Buyer personas in B2B content marketing: a round-up of resources

The power of buyer personas in B2B content marketing. You mean you don’t do personas?

15. 05. 2012

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How to use Prezi for B2B content marketing

Prezi, the cloud-based presentation software, is great for B2B content development. Here’s how B2B content marketers can use Prezi to develop great content.

14. 05. 2012

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B2B Marketing Masters: How do you make content stand out in a busy market? [VIDEO]

Golden B2B content marketing rule: Thou shalt not be dull as dishwater! In this humorous video segment, two B2B con

10. 05. 2012

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How to build a B2B content marketing team

Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are

09. 05. 2012

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[VIDEO] B2B Masters: How marketing technology levels the playing field

John Watton of Expedia Affiliate Network shares how new marketing technology helps to level the playing field between big companies and their smaller…

02. 05. 2012

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