Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Diary of a Content Pimp 4 – Forms Don’t Kill Campaigns, Marketers Do!
Our campaign diary shows why forms are not your enemy. They’re your friends.
Neil Stoneman | 05. 07. 2012
Diary of a Content Pimp 2 – Goals, Metrics & Fears
The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.
Doug Kessler | 28. 06. 2012
Diary of a Content Pimp 1 – The kick-off
The first in a series of posts telling the story behind the Content Marketing Strategy Checkllist campaign.
Doug Kessler | 21. 06. 2012
The B2B Content Marketing Strategy Checklist is born
A Content Marketing Strategy Checklist is born! We’re proud of our new baby and hope it helps you do great things.
Doug Kessler | 21. 06. 2012
Content Analytics I: The Weekend Conversion Hypothesis
Flush with time and surfing leisurely for insight, surely these kinds of site visitors convert at a higher rate?
Ryan Skinner | 19. 06. 2012
Mapping content to the B2B buying stage
A DemandCon talk on mapping content to different purchase stages – by Doug Kessler and Bob Apollo.
Doug Kessler | 18. 06. 2012
Content Marketing 2.0: Content Merchandising?
Content Merchandising – what the &!?$ is that?
Ryan Skinner | 12. 06. 2012
Using Piktochart: a marketing technology review
Infographics are hot. So we thought we’d give Piktochart a go – the simple web tool for cranking out infographics for content marketing.
Doug Kessler | 01. 06. 2012
Enterprise Technology Marketing: Learning to Love the Godless Barbarians
Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into archtypes, and how to market to them…
Ryan Skinner | 29. 05. 2012
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
