The Velocity B2B Marketing Blog
One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Latest posts
Introducing… Velocity 3.0
Luke Gain | 24. 05. 2023
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Read the post
B2B ecosystem marketing: three app marketplace plays
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Doug Kessler | 04. 02. 2022
Why the customer is always right…but some are better than others
Looking for a competitive edge in the B2B world? It’s time to think differently about what your customers bring to the table. Here’s why.
Luke Metcalfe | 16. 11. 2021
15 Web 3.0 ideas for B2B marketers
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
Doug Kessler | 11. 11. 2021
Why B2B folks need to learn about Web 3.0 now
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
Doug Kessler | 01. 11. 2021
How to signal authority
Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.
Doug Kessler | 25. 10. 2021
Why every marketing strategy should be a Learning Strategy
Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let’s fix that.
Doug Kessler | 08. 10. 2021
Why marketing still needs soul: Jason Miller on punk over predictability
Jason Miller on Punk over Predictability
Jason Miller | 20. 09. 2021
Ask Leela : Changing from SurveyMonkey to Momentive
How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.
Doug Kessler | 03. 09. 2021
Why you should kill more content
Marketers are supposed to finish the content they start, right? Maybe not. In fact, almost definitely not.
Doug Kessler | 29. 06. 2021
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
Generative AI for B2B content marketing is here
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
Doug Kessler | 08. 12. 2022
Why it feels weird saying mean things in B2B marketing (and how to get over it)
Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.
But it can also be hugely valuable. Here’s 3 reasons why…
James Konotey-Ahulu | 06. 12. 2022
An AI writing tool wrote this post. Really.
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
Doug Kessler | 30. 11. 2022
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
