Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
Stan Woods | 10. 07. 2024
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Read more
The Velocity B2B Marketing Blog
One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Latest posts
When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…
Cameron Williams | 29. 11. 2023
Marketing your business model: The killer differentiator
Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…
Doug Kessler | 22. 11. 2023
How to get the most out of SME interviews
Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…
Alanna Alexander | 01. 11. 2023
How to catch a salmon in a river of shit
“Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he…
Joe Gowdridge | 18. 10. 2023
The B2B generative AI design shootout: Part 3
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. Generative AI may…
Brian Terry | 05. 10. 2023
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023
Why you should be the biggest user of your website
If B2B sites are shop windows, then most of the staff don’t even have the key for the display case. Here’s why (and how) you should empower your admins to…
Dave Welch | 23. 08. 2023
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Stan Woods | 10. 07. 2024
How integrating B2B SEM and SEO helps you win throughout volatility
Search engine marketing is missing out on a big piece of marketing strategy, and it’s hurting your CPC.
Joe Strugs | 02. 07. 2024
Content as community
Social media is rented land, and marketers need to stop building on it.
Stan Woods | 07. 06. 2024
The new B2B marketing manifesto
Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.
Stan Woods | 30. 05. 2024
What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
Stan Woods | 08. 05. 2024
Recombinant innovation: Why B2B marketing collaboration is worth the effort
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. If…
Neil Stoneman | 25. 04. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
