![](https://velocitypartners.com/wp-content/uploads/2024/07/marketing-door-open-july2024-352x198.jpg)
Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
Stan Woods | 10. 07. 2024
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Read moreOne of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
B2B marketing / B2B SEO
Stan Woods | 10. 07. 2024
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Read moreB2B marketing / Positioning
Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.
Neil Stoneman | 14. 06. 2023
B2B marketing / Positioning
Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.
Neil Stoneman | 06. 06. 2023
B2B marketing / Positioning
It’s time to build a plan to unite, rather than isolate, B2B marketing teams for better results.
Addy Smith | 01. 06. 2023
B2B marketing / Positioning
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
Doug Kessler | 08. 12. 2022
Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.
But it can also be hugely valuable. Here’s 3 reasons why…
James Konotey-Ahulu | 06. 12. 2022
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
Doug Kessler | 30. 11. 2022
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
B2B marketing / B2B SEO
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Stan Woods | 10. 07. 2024
B2B marketing / B2B SEO
Search engine marketing is missing out on a big piece of marketing strategy, and it’s hurting your CPC.
Joe Strugs | 02. 07. 2024
B2B marketing / Brand
Social media is rented land, and marketers need to stop building on it.
Stan Woods | 07. 06. 2024
B2B marketing / Brand
Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.
Stan Woods | 30. 05. 2024
B2B marketing
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
Stan Woods | 08. 05. 2024
B2B marketing
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. If…
Neil Stoneman | 25. 04. 2024
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.
For more detailed information on the cookies we use, please check our privacy policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Avertising cookies help us to understand if you visited our site after seeing or clicking an online advert.
Personanlization cookies help us to provide you with a personalized browsing experience.