The Velocity B2B Marketing Blog

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

Have a look around. Drop a controversial comment. Or give us a real piece of your mind.

Latest posts

    Let’s steal from Spotify Wrapped

    Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…

    Alanna Alexander | 24. 01. 2024

    How to roll out a company roll-up

    It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…

    James Cooke | 10. 01. 2024

    How to get the most out of SME interviews

    Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…

    Alanna Alexander | 01. 11. 2023

    How to catch a salmon in a river of shit

    “Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he…

    Joe Gowdridge | 18. 10. 2023

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