The Velocity B2B Marketing Blog
One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Latest posts
When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Cameron Williams | 29. 11. 2023
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…
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The B2B generative AI design shootout: Part 1.
Can generative AI actually help designers in their day-to-day? Find out in Part 1 of our three-part design test shootout.
Brian Terry | 16. 08. 2023
Why creativity gets harder (and more important) in a recession
In a recession, everyone’s a little more skittish. Here’s how to steward anxious stakeholders through the creative ideation process to produce great work.
James Cooke | 09. 08. 2023
Interactive vs static content: Why dynamic experiences increase engagement
Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…
Alanna Alexander | 02. 08. 2023
Four free ways your CRM can drive more value across the business
A CRM can be an overwhelming thing – which is why most companies don’t end up using it to its full potential. Here are four tips to fix that.
Luke Metcalfe | 26. 07. 2023
Marketing campaigns win big when performance and creative tango together
Campaigns work best when creative marketing meets performance marketing. And we’ve got the PROOF.
Lisa Dare | 20. 07. 2023
Making buyers care just isn’t enough right now
When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?
Nur Caplin | 12. 07. 2023
How to beat the sugar rush of short term campaign leads
Short-term sugar rush leads happen when instant gratification takes precedence over long term strategy. …
Agustin Rejon | 05. 07. 2023
How to fix employer branding’s mojo problem
The old recruitment marketing playbook isn’t working any more. Now, the best employer branding looks a lot like the best B2B marketing…
Rebecca Ley | 27. 06. 2023
B2B marketing in a recession: Fight, flight or focus?
Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.
Cameron Williams | 20. 06. 2023
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…
Cameron Williams | 29. 11. 2023
Marketing your business model: the killer differentiator
Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…
Doug Kessler | 22. 11. 2023
How to get the most out of SME interviews
Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…
Alanna Alexander | 01. 11. 2023
How to catch a salmon in a river of shit
“Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he…
Joe Gowdridge | 18. 10. 2023
The B2B generative AI design shootout: Part 3
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. Generative AI may…
Brian Terry | 05. 10. 2023
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
