Symptoms of B2B selling sickness
Stan Woods | 09. 04. 2024
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
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The Velocity B2B Marketing Blog
One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Latest posts
How to roll out a company roll-up
It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…
James Cooke | 10. 01. 2024
Why an ABM foundation makes your whole marketing strategy work harder
Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’…
Charlie Langley | 13. 12. 2023
When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…
Cameron Williams | 29. 11. 2023
Marketing your business model: the killer differentiator
Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…
Doug Kessler | 22. 11. 2023
How to get the most out of SME interviews
Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…
Alanna Alexander | 01. 11. 2023
How to catch a salmon in a river of shit
“Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he…
Joe Gowdridge | 18. 10. 2023
The B2B generative AI design shootout: Part 3
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. Generative AI may…
Brian Terry | 05. 10. 2023
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Symptoms of B2B selling sickness
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Stan Woods | 09. 04. 2024
Caveman style ABM is pissing off everyone’s best prospects
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
Charlie Langley | 28. 03. 2024
AI and SGE are a long-overdue wakeup call for B2B SEO
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
Why teamwork solves the B2B SEO malaise
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
Stan Woods | 05. 03. 2024
Performance Branding: why strategy and data must work together to drive pipeline
With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…
Stan Woods | 27. 02. 2024
The universal digital marketing audit
Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.
Stan Woods | 20. 02. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
