Ryan Skinner

We’ve got 43 posts from Ryan

Gut reactions from the B2B marketing vanguard

Loving it! Former VP Optimization at a demand gen agency shares no-holds-barred observations on content marketing.

29. 10. 2012

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The Awesomest Design Team in B2B Land (and maybe anywhere else)

We in Velocity take great pride in our design chops, and in each of our designer’s chops. This is why.

28. 09. 2012

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What’s fair in B2B social media love and war? [STRAWPOLL]

Social media exploded into B2B a few years ago. Do we agree what’s right and wrong in social media promotion? Poll!

07. 09. 2012

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“You had me at hello” – How to nail personalized marketing in B2B

You see some marketing and you involuntarily say “Yes!” One of the secrets to that kind of marketing? Personas.

04. 09. 2012

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How many marketing managers are up to the data-driven task?

It’s painful as the marketing profession adapts to the new data- and technology-driven demands made of it.

30. 08. 2012

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GatherContent: Another marketing technology review

If you’re working on a pretty large-scale web content project, GatherContent just might rock your world.

28. 08. 2012

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Diary of a Content Pimp 5 – Content analytics and the power of the series

A statistical study of the performance of our blog posts in series (like this one) versus stand-alone posts…

22. 08. 2012

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B2B Content Marketing Models II: The Webinar

It’s just about as close as you can get to a face-to-face conversation, but it’s often fumbled. On the webinar…

17. 08. 2012

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Content Analytics I: The Weekend Conversion Hypothesis

Flush with time and surfing leisurely for insight, surely these kinds of site visitors convert at a higher rate?

19. 06. 2012

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Content Marketing 2.0: Content Merchandising?

Content Merchandising – what the &!?$ is that?

12. 06. 2012

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Enterprise Technology Marketing: Learning to Love the Godless Barbarians

Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into

29. 05. 2012

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B2B Marketing Masters: B2B social media for better or worse

Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B

16. 05. 2012

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