Only fools and prospects
Why just about everything in marketing compels you to treat your audience like they’re idiots.
27. 06. 2014
Harendra Kapur's posts
32 results
The paradox of the Almost ‘Creative’
How the Almost Creative conducts the show without ever stealing it.
18. 06. 2014
Geeking out at the bottom of the funnel: Velocity goes to Vegas
Viva las Data! We hit the strip to be a part of Informatica World 2014 and get in touch with our inner geek.
19. 05. 2014
B2B: Marketing’s developing country
If you’re looking for glamour, you came to the wrong place. Why B2B marketing isn’t for the easily impressed.
07. 05. 2014
The knowledge bubble
How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop
29. 04. 2014
Kool-aid and the client/agency relationship
Why clients and agencies need to bitch less – and bicker more.
27. 03. 2014
Why Hemingway was a man, not an app
Apps might fix your sentences, but they won’t fix your writing.
17. 02. 2014
The makings of a high definition brand
How brands become brands when they think no one’s watching.
10. 02. 2014
