All posts by Harendra Kapur

“We’re gonna go after SMBs” sounds like a clear strategy. But it masks a whole lot of ambiguity. Here’s why SMB marketing is so hard and how to get it right.

Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?

There’s a hell of a lot more to B2B writing than meets the eye.

Every year Scott Brinker’s marketing technology landscape supergraphic helps us understanding marketing a little better. Here’s what we thought of 2016’s.

Let me start this by saying there is no one formula for B2B content. Nor, I believe, should there be. But beneath the surface of every great piece of content, there’s always a clear and…

I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.

They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.

It’s nice to think every creative’s different. But we usually fit into one of these two buckets.

Why a lack of structure is the ultimate killer of content quality (and other breaking news)

The one thing great stories have – and most marketing doesn’t.

The steep learning curve of B2B content marketing makes me sick. And I dig it.

When content fails to make assumptions, it fails to divide an audience. Here’s why that’s bad.