Harendra Kapur's posts

32 results

WFH #3: Good service in bad times

In moments like this, good service matters most.

WFH#1: The clumsy art of being busy in a god damn pandemic

Some thoughts on advice-giving in the middle of a pandemic.

6 free but difficult things that’ll make your marketing better

The moves that’ll make your marketing great won’t cost you a dime. They’re just difficult.

Buzzwords are blankets.

The first time we argued about the term ‘digital transformation’ was three, maybe four years ago.       We were positioning a…

What marketers should learn from Stripe Atlas

Here’s how high B2B marketers need to aim – and why Stripe Atlas is the best example of the new bar.

Is marketing the press secretary or attorney general?

Does marketing represent the business? Or does it represent the market AND the business?

12. 02. 2019

Inviting the tackle

The most effective brands don’t hide from tackles. They invite them.

24. 01. 2019

Brand is no longer bullshit.

On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.

14. 01. 2019

Build an audience. Build a moat.

What’s the point of content marketing?

25. 04. 2018

The case for cojones in B2B marketing

Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?

22. 02. 2017

Marketing an innovator’s dilemma

Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…

05. 12. 2016

Vision fatigue in B2B tech content marketing

In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.

31. 10. 2016