Harendra Kapur's posts
32 results
WFH#1: The clumsy art of being busy in a god damn pandemic
Some thoughts on advice-giving in the middle of a pandemic.
6 free but difficult things that’ll make your marketing better
The moves that’ll make your marketing great won’t cost you a dime. They’re just difficult.
Buzzwords are blankets.
The first time we argued about the term ‘digital transformation’ was three, maybe four years ago. We were positioning a…
What marketers should learn from Stripe Atlas
Here’s how high B2B marketers need to aim – and why Stripe Atlas is the best example of the new bar.
Is marketing the press secretary or attorney general?
Does marketing represent the business? Or does it represent the market AND the business?
12. 02. 2019
Inviting the tackle
The most effective brands don’t hide from tackles. They invite them.
24. 01. 2019
Brand is no longer bullshit.
On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.
14. 01. 2019
The case for cojones in B2B marketing
Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?
22. 02. 2017
Marketing an innovator’s dilemma
Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…
05. 12. 2016
Vision fatigue in B2B tech content marketing
In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.
31. 10. 2016
