All posts by Harendra Kapur

The first time we argued about the term ‘digital transformation’ was three, maybe four years ago.       We were positioning a business and at the point where we were trying to describe the change in…

Here’s how high B2B marketers need to aim – and why Stripe Atlas is the best example of the new bar.

Does marketing represent the business? Or does it represent the market AND the business?

The most effective brands don’t hide from tackles. They invite them.

On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.

What’s the point of content marketing?

Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?

Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and what to do about it.

In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.

“We’re gonna go after SMBs” sounds like a clear strategy. But it masks a whole lot of ambiguity. Here’s why SMB marketing is so hard and how to get it right.

Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?

There’s a hell of a lot more to B2B writing than meets the eye.