Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Going social in B2B: seven automatic actions for every piece of content

Seven things Velocity does to engage the social media machine every time we create a new piece of content for a client.

18. 02. 2009

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New mobile marketing eBook for small businesses

Velocity, the B2B agency for technology companies, just announced the publication of a free eBook for small businesses that want to use the mobile Web.

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Who needs editors?

The death of the editor and how Google makes all B2B marketing agency people and B2B communications professionals have to think like editors.

05. 02. 2009

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Drop-down positioning at the Royal Opera House

A very funny drop-down menu from a Royal Opera House web form. Just being considerate or clever, subliminal positioning?

15. 12. 2008

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Opt-Out: Digital Marketing’s punch in the stomach

Opt-Out is the downside of digital marketing. Here are some ideas for dealing with it.

08. 12. 2008

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Customer Value Propositions in B2B Markets

An excellent article from the Harvard Business Review on customer value propositions in B2B markets.

03. 12. 2008

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New eBook: Best & Worst of the Mobile Web

A free eBook on the Best & Worst of the Mobile Web as identified by a panel of mobile marketing experts.

01. 12. 2008

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Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

Two powerful tools & tactics for tough times: demand generation and online PR. No B2B technology marketer can ignore them.

28. 11. 2008

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The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

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Your new content may not be as relevant as your old

B2B technology marketers need to think about what content is presented to what prospect at what time — instead of just promoting the new over the relevant.

18. 11. 2008

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A really good newsletter

Email newsletters are an important part of B2B marketing. We really like this example from our friendly client, Pär Almqvist at VNL.

13. 11. 2008

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Microsoft’s baffling “I’m a PC” campaign

What the hell were they thinking? The ‘I’m a PC’ campaign is like watching your dad dance. Embarrassing.

10. 11. 2008

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