Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Going social in B2B: seven automatic actions for every piece of content

Time was, you generated a piece of thought leadership content, stuck it on your website and eNewsletter, then sat back counting the hits. Today, whenever…

18. 02. 2009

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New mobile marketing eBook for small businesses

Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free…

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Who needs editors?

Google has dis-intermediated the content business. You don’t have to hire a PR agency to kiss the arses of the editors any more. You just have to…

05. 02. 2009

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Drop-down positioning at the Royal Opera House

Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful

15. 12. 2008

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Opt-Out: Digital Marketing’s punch in the stomach

Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…

08. 12. 2008

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Customer Value Propositions in B2B Markets

Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…

03. 12. 2008

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New eBook: Best & Worst of the Mobile Web

mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best &…

01. 12. 2008

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Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…

28. 11. 2008

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The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

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Your new content may not be as relevant as your old

All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares…

18. 11. 2008

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A really good newsletter

We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you’d like to see what we consider a really, really good…

13. 11. 2008

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Microsoft’s baffling “I’m a PC” campaign

Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people…

10. 11. 2008

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