Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Visual marketing vs stupid old words

Words are dead. Visual marketing is the new religion. A doddering old wordsmith fights back while admitting defeat.

23. 08. 2012

Read more

B2B mobile websites using responsive web design

The new Velocity website was built using responsive web design so it’s mobile-friendly. Here’s why and how.

10. 07. 2012

Read more

Diary of a Content Pimp 2 – Goals, Metrics & Fears

The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.

28. 06. 2012

Read more

Diary of a Content Pimp 1 – The kick-off

The first in a series of posts telling the story behind the Content Marketing Strategy Checkllist campaign.

21. 06. 2012

Read more

The B2B Content Marketing Strategy Checklist is born

A Content Marketing Strategy Checklist is born! We’re proud of our new baby and hope it helps you do great things.

Read more

Mapping content to the B2B buying stage

A DemandCon talk on mapping content to different purchase stages – by Doug Kessler and Bob Apollo.

18. 06. 2012

Read more

Using Piktochart: a marketing technology review

Infographics are hot. So we thought we’d give Piktochart a go – the simple web tool for cranking out infographics for content marketing.

01. 06. 2012

Read more

The editorial calendar for content marketing: a round-up

Editorial calendars are essential in B2B content marketing. Here are 8 great resources for helping produce an effective editorial calendar.

21. 05. 2012

Read more

Content Marketing Strategy Infographic of sorts

Content marketing strategy is so important, we thought it needed an INFOGRAPHIC. But we forgot to put any thought into it.

18. 05. 2012

Read more

Buyer personas in B2B content marketing: a round-up of resources

The power of buyer personas in B2B content marketing. You mean you don’t do personas?

15. 05. 2012

Read more

How to use Prezi for B2B content marketing

Prezi, the cloud-based presentation software, is great for B2B content development. Here’s how B2B content marketers can use Prezi to develop great content.

14. 05. 2012

Read more

How to build a B2B content marketing team

Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are

09. 05. 2012

Read more