Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Visual marketing vs stupid old words

Words are dead. Visual marketing is the new religion. A doddering old wordsmith fights back while admitting defeat.

23. 08. 2012

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B2B mobile websites using responsive web design

The new Velocity website was built using responsive web design so it’s mobile-friendly. Here’s why and how.

10. 07. 2012

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Diary of a Content Pimp 2 – Goals, Metrics & Fears

The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.

28. 06. 2012

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Diary of a Content Pimp 1 – The kick-off

The first in a series of posts telling the story behind the Content Marketing Strategy Checkllist campaign.

21. 06. 2012

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The B2B Content Marketing Strategy Checklist is born

A Content Marketing Strategy Checklist is born! We’re proud of our new baby and hope it helps you do great things.

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Mapping content to the B2B buying stage

A DemandCon talk on mapping content to different purchase stages – by Doug Kessler and Bob Apollo.

18. 06. 2012

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Using Piktochart: a marketing technology review

A friend alerted me to Piktochart, the online Infographics creator so I thought I’d give it a try. Here’s my first impression after making two…

01. 06. 2012

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The editorial calendar for content marketing: a round-up

As B2B marketers get serious about content marketing, they’re starting to bring together the people, processes and technologies needed to run a…

21. 05. 2012

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Content Marketing Strategy Infographic of sorts

There’s a new infographic born every minute. So we used Piktochart to crank out this Content Marketing Strategy infographic that’s completely,…

18. 05. 2012

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Buyer personas in B2B content marketing: a round-up of resources

The power of buyer personas in B2B content marketing. You mean you don’t do personas?

15. 05. 2012

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How to use Prezi for B2B content marketing

Prezi is the cloud-based presentation software that’s like Powerpoint on LSD. Its ‘zoomable user interface’ (ZUI?) with swoopy transitions and infinite…

14. 05. 2012

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How to build a B2B content marketing team

Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are

09. 05. 2012

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