Doug Kessler
Executive Creative Director
Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.
Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.
Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.
His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.
Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.
Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.
Epic Content Marketing: a book review
Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.
25. 10. 2013
Brain Dump: B2B Marketing Forum
Just back from the Marketing Profs B2B Forum in Boston, our intrepid reporter… um… reports.
15. 10. 2013
Why I hate the ‘2’ in ‘B2B’.
The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.
26. 09. 2013
Content remarketing experiment, Part 2: the content funnel
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.
27. 08. 2013
B2B Marketing Agency of the Year?
Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.
30. 07. 2013
Predatory Thinking: a book review
Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.
11. 07. 2013
Why I hate Powerpoint
Powerpoint sucks. Or, Why the entire Powerpoint team should be dipped in chicken fat and made to sing the Marseillaise naked. On YouTube.
05. 07. 2013
Content Remarketing: an experiment with Resonance, Part 1
Can ad remarketing work for content marketers? We ran an experiment to find out. Here’s the first installment.
01. 07. 2013
Salesforce acquires Exact Target: what it means to B2B marketers
The latest consolidation in the marketing automation space should be on the radar of every B2B marketing team.
04. 06. 2013
We’re looking for a writer
Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.
28. 05. 2013
No you can’t guest blog on our site
Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.
16. 05. 2013