Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Hitting home runs in the age of crap

Content marketing is turning into a home run game. This quick slideshare talks about what you can do about it.

19. 12. 2013

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Epic Content Marketing: a book review

Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.

25. 10. 2013

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Brain Dump: B2B Marketing Forum

Just back from the Marketing Profs B2B Forum in Boston, our intrepid reporter… um… reports.

15. 10. 2013

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Why I hate the ‘2’ in ‘B2B’.

The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.

26. 09. 2013

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Content remarketing experiment, Part 2: the content funnel

The results part of our content retargeting experiment. We learned a lot. And we like this stuff.

27. 08. 2013

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B2B Marketing Agency of the Year?

Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.

30. 07. 2013

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Predatory Thinking: a book review

Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.

11. 07. 2013

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Why I hate Powerpoint

Powerpoint sucks. Or, Why the entire Powerpoint team should be dipped in chicken fat and made to sing the Marseillaise naked. On YouTube.

05. 07. 2013

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Content Remarketing: an experiment with Resonance, Part 1

Can ad remarketing work for content marketers? We ran an experiment to find out. Here’s the first installment.

01. 07. 2013

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Salesforce acquires Exact Target: what it means to B2B marketers

What does the latest consolidation in the marketing automation space mean to B2B marketers? A lot as it turns out.

04. 06. 2013

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We’re looking for a writer

Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.

28. 05. 2013

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No you can’t guest blog on our site

Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.

16. 05. 2013

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