Year: 2014
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Blog Post
When brands treat customers like one big customer
Doug Kessler | December 18th, 2014
Don’t you hate it when brands lump you in with all customers and presume to speak for you? Oh, it’s just me…
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Blog Post
Getting a B2B content marketing job at Velocity
Doug Kessler | November 27th, 2014
What we look for when we interview candidates for jobs at Velocity. Well, Doug’s view anyway.
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Blog Post
There are two types of creatives. (There. I said it.)
Harendra Kapur | November 18th, 2014
It’s nice to think every creative’s different. But we usually fit into one of these two buckets.
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Blog Post
Slideshare 3.0
Martha Rzeppa | November 17th, 2014
Pushing the Slideshare boundaries a bit further – an experiment.
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Blog Post
Killing your babies.
Irene Triendl | October 17th, 2014
An interview with Martin Oberhäuser, information designer.
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Blog Post
My Brain Hurts: The Marketing Profs B2B Marketing Forum
Doug Kessler | October 11th, 2014
I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up
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Blog Post
Join us for a screening of Linotype: The Film
Doug Kessler | October 10th, 2014
We’re putting on a screening of Linotype: The Film, together with our friends at BrandPerfect (Monotype). Coming?
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Blog Post
Keep it structured, stupid
Harendra Kapur | September 29th, 2014
Why a lack of structure is the ultimate killer of content quality (and other breaking news)
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Blog Post
A review of reviews of Ann Handley’s ‘Everybody Writes’
Doug Kessler | September 26th, 2014
Everybody is writing reviews of Ann’s new book. This is a review of the better reviews. It’s silly.
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Blog Post
Book Review: Global Content Marketing
Doug Kessler | September 21st, 2014
Global content marketing is a unique beast. Pam Didner helps you tame it in this short, clear, practical book.
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Blog Post
A test drive of Snip.ly, a cool social sharing tool
Doug Kessler | September 17th, 2014
We tried Snip.ly, a cool new content sharing widget. And we like it! With small caveats. Here’s our test drive.
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Blog Post
What just happened? Content Marketing World 2014
Doug Kessler | September 13th, 2014
For a content marketer, a trip to Content Marketing World in Cleveland is like a 6-year-old kid getting a three-day pass to Disneyworld — all rides included plus a free selfie with Mickey & Minnie…