Diary of a Content Pimp 4 – Forms Don’t Kill Campaigns, Marketers Do!

Our campaign diary shows why forms are not your enemy. They’re your friends.

05. 07. 2012

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Diary of a Content Pimp 2 – Goals, Metrics & Fears

The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.

28. 06. 2012

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Diary of a Content Pimp 1 – The kick-off

The first in a series of posts telling the story behind the Content Marketing Strategy Checkllist campaign.

21. 06. 2012

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The B2B Content Marketing Strategy Checklist is born

A Content Marketing Strategy Checklist is born! We’re proud of our new baby and hope it helps you do great things.

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Content Analytics I: The Weekend Conversion Hypothesis

Flush with time and surfing leisurely for insight, surely these kinds of site visitors convert at a higher rate?

19. 06. 2012

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Mapping content to the B2B buying stage

A DemandCon talk on mapping content to different purchase stages – by Doug Kessler and Bob Apollo.

18. 06. 2012

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Content Marketing 2.0: Content Merchandising?

Content Merchandising – what the &!?$ is that?

12. 06. 2012

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Using Piktochart: a marketing technology review

Infographics are hot. So we thought we’d give Piktochart a go – the simple web tool for cranking out infographics for content marketing.

01. 06. 2012

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Enterprise Technology Marketing: Learning to Love the Godless Barbarians

Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into archtypes, and how to market to them…

29. 05. 2012

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The editorial calendar for content marketing: a round-up

Editorial calendars are essential in B2B content marketing. Here are 8 great resources for helping produce an effective editorial calendar.

21. 05. 2012

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Content Marketing Strategy Infographic of sorts

Content marketing strategy is so important, we thought it needed an INFOGRAPHIC. But we forgot to put any thought into it.

18. 05. 2012

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B2B Marketing Masters: B2B social media for better or worse

Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B

16. 05. 2012

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