Blog
Why I hate the ‘2’ in ‘B2B’.
The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.
26. 09. 2013
Content remarketing experiment, Part 2: the content funnel
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.
27. 08. 2013
B2B Marketing Agency of the Year?
Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.
30. 07. 2013
Predatory Thinking: a book review
Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.
11. 07. 2013
Why I hate Powerpoint
Powerpoint sucks. Or, Why the entire Powerpoint team should be dipped in chicken fat and made to sing the Marseillaise naked. On YouTube.
05. 07. 2013
Content Remarketing: an experiment with Resonance, Part 1
Can ad remarketing work for content marketers? We ran an experiment to find out. Here’s the first installment.
01. 07. 2013
Salesforce acquires Exact Target: what it means to B2B marketers
The latest consolidation in the marketing automation space should be on the radar of every B2B marketing team.
04. 06. 2013
How to master Content Marketing Metrics in 8 easy reads
The importance of content marketing metrics, including 8 links to really good advice about content metrics.
03. 06. 2013
I’ll have what she’s having is not a marketing strategy
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
29. 05. 2013
We’re looking for a writer
Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.
28. 05. 2013
The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog
Which digital marketing content gets loved, and what does that tell us about the content
23. 05. 2013