Blog

Brain Dump: B2B Marketing Forum

Just back from the Marketing Profs B2B Forum in Boston, our intrepid reporter… um… reports.

15. 10. 2013


Why I hate the ‘2’ in ‘B2B’.

The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.

26. 09. 2013


Content remarketing experiment, Part 2: the content funnel

The results part of our content retargeting experiment. We learned a lot. And we like this stuff.

27. 08. 2013


B2B Marketing Agency of the Year?

Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.

30. 07. 2013


Predatory Thinking: a book review

Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.

11. 07. 2013


Why I hate Powerpoint

Powerpoint sucks. Or, Why the entire Powerpoint team should be dipped in chicken fat and made to sing the Marseillaise naked. On YouTube.

05. 07. 2013


Content Remarketing: an experiment with Resonance, Part 1

Can ad remarketing work for content marketers? We ran an experiment to find out. Here’s the first installment.

01. 07. 2013


Salesforce acquires Exact Target: what it means to B2B marketers

The latest consolidation in the marketing automation space should be on the radar of every B2B marketing team.

04. 06. 2013


How to master Content Marketing Metrics in 8 easy reads

The importance of content marketing metrics, including 8 links to really good advice about content metrics.

03. 06. 2013


I’ll have what she’s having is not a marketing strategy

Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions

29. 05. 2013


We’re looking for a writer

Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.

28. 05. 2013


The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog

Which digital marketing content gets loved, and what does that tell us about the content

23. 05. 2013