B2B marketing
How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
Read moreOne of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
B2B marketing
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
Read moreData / Google analytics
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…
Luke Metcalfe | 02. 09. 2022
B2B marketing / Positioning
We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.
Helena Aziz | 16. 08. 2022
B2B marketing / Messaging
A look at how warm ol’ human moments can outperform even the hardest of hard statistics.
Cameron Williams | 02. 08. 2022
B2B marketing / UX
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually,…
Sara Chrostowska Degiorgi | 11. 07. 2022
B2B marketing / Web3.0
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…
Doug Kessler | 28. 06. 2022
B2B marketing / Messaging
Marketers often latch on to words that soften their language. Actually, humans in general do this: think of the last time you said ‘Maybe I’m wrong but…
Lisa Dare | 13. 06. 2022
Charity / Messaging
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
Doug Kessler | 23. 05. 2022
B2B marketing / Brand
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
Doug Kessler | 19. 04. 2022
B2B marketing
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
Doug Kessler | 05. 04. 2022
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
B2B marketing
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
B2B marketing / Data
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Velocity Culture
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
B2B marketing / B2B SEO
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
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