The best homepage I’ve seen this year
Cameron Williams | 27. 03. 2025
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
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Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
Generative AI for B2B content marketing is here
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
Doug Kessler | 08. 12. 2022
Why it feels weird saying mean things in B2B marketing (and how to get over it)
Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.
But it can also be hugely valuable. Here’s 3 reasons why…
James Konotey-Ahulu | 06. 12. 2022
An AI writing tool wrote this post. Really.
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
Doug Kessler | 30. 11. 2022
The one question your marketing needs to answer in a recession
When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.
Jessie Tracy | 03. 11. 2022
Four ways a recession can kill your Galvanizing Story
As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.…
James Cooke | 14. 10. 2022
The forbidden arts: what Marketing can learn from PR
Marketers could stand to learn a thing or two from PR’s vast wheelhouse.
Our resident ex-PR expert spills all.
Garry Dix | 28. 09. 2022
Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…
Luke Metcalfe | 02. 09. 2022
How to stop teaching granny to suck eggs
We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.
Helena Aziz | 16. 08. 2022
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
The value exchange imbalance at the heart of the marketing effectiveness crisis
Most marketing benefits companies over buyers. Discover why B2B marketers must shift from self-interest to buyer advocacy.
Cameron Williams | 29. 01. 2025
The B2B marketing funnel is dead to us (here’s what replaces it)
The B2B marketing funnel is killing your marketing strategy. Jobs to Be Done is a two-pronged approach to build a content strategy based on your buyers’…
Lisa Dare | 16. 01. 2025
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
