One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Neil Stoneman | 25. 04. 2024
If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation”. If…
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Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…
Cameron Williams | 02. 08. 2022
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually,…
Sara Chrostowska Degiorgi | 11. 07. 2022
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…
Doug Kessler | 28. 06. 2022
Marketers often latch on to words that soften their language. Actually, humans in general do this: think of the last time you said ‘Maybe I’m wrong but…
Lisa Dare | 13. 06. 2022
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
Doug Kessler | 23. 05. 2022
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
Doug Kessler | 19. 04. 2022
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
Doug Kessler | 05. 04. 2022
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
Doug Kessler | 18. 02. 2022
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Doug Kessler | 04. 02. 2022
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation”. If…
Neil Stoneman | 25. 04. 2024
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
Stan Woods | 16. 04. 2024
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Stan Woods | 09. 04. 2024
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
Charlie Langley | 28. 03. 2024
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
Stan Woods | 05. 03. 2024
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
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