One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Stan Woods | 08. 05. 2024
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
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Being in the optimism business in 2020 feels really weird.
Maybe the answer is to change the way we think about optimism.
Jack Law | 11. 11. 2020
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
Duarte Martins | 17. 08. 2020
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
Neil Stoneman | 04. 08. 2020
Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.
Andrew London | 23. 07. 2020
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based…
Joe Richards | 14. 07. 2020
A marketer’s view on why we need to always remember the individual.
James Konotey-Ahulu | 02. 07. 2020
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
Emma Langley | 15. 06. 2020
Why the pursuit of public references shouldn’t bury your best stories.
Luke Gain | 08. 06. 2020
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
Luke Gain | 01. 06. 2020
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
Stan Woods | 08. 05. 2024
If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation.” If…
Neil Stoneman | 25. 04. 2024
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
Stan Woods | 16. 04. 2024
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Stan Woods | 09. 04. 2024
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
Charlie Langley | 28. 03. 2024
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
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