How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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New mobile marketing eBook for small businesses
Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free…
Doug Kessler | 18. 02. 2009
Why Ronald Reagan is the Spitting Image of an internet pioneer
Presidents are all the rage. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. And Ronald Reagan has emerged as a genuine…
Neil Stoneman | 06. 02. 2009
Who needs editors?
Google has dis-intermediated the content business. You don’t have to hire a PR agency to kiss the arses of the editors any more. You just have to…
Doug Kessler | 05. 02. 2009
Drop-down positioning at the Royal Opera House
Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful
Doug Kessler | 15. 12. 2008
Opt-Out: Digital Marketing’s punch in the stomach
Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…
Doug Kessler | 08. 12. 2008
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…
Stan Woods | 05. 12. 2008
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…
Doug Kessler | 03. 12. 2008
New eBook: Best & Worst of the Mobile Web
mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best &…
Doug Kessler | 01. 12. 2008
Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…
Doug Kessler | 28. 11. 2008
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
