How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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7 tips for writing number-based headlines
Velocity, the B2B Marketing Agency, helps you write the only kind of headlines people will read: headlines with numbers in them.
Doug Kessler | 27. 02. 2009
Going social in B2B: seven automatic actions for every piece of content
Seven things Velocity does to engage the social media machine every time we create a new piece of content for a client.
Doug Kessler | 18. 02. 2009
New mobile marketing eBook for small businesses
Velocity, the B2B agency for technology companies, just announced the publication of a free eBook for small businesses that want to use the mobile Web.
Doug Kessler | 18. 02. 2009
Why Ronald Reagan is the Spitting Image of an internet pioneer
Insights into the rise of multi-media communication and learning with a case study of Ronald Reagan
Neil Stoneman | 06. 02. 2009
Who needs editors?
The death of the editor and how Google makes all B2B marketing agency people and B2B communications professionals have to think like editors.
Doug Kessler | 05. 02. 2009
Drop-down positioning at the Royal Opera House
A very funny drop-down menu from a Royal Opera House web form. Just being considerate or clever, subliminal positioning?
Doug Kessler | 15. 12. 2008
Opt-Out: Digital Marketing’s punch in the stomach
Opt-Out is the downside of digital marketing. Here are some ideas for dealing with it.
Doug Kessler | 08. 12. 2008
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits.
Stan Woods | 05. 12. 2008
Customer Value Propositions in B2B Markets
An excellent article from the Harvard Business Review on customer value propositions in B2B markets.
Doug Kessler | 03. 12. 2008
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
