How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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The problem/solution structure in B2B content marketing
When it comes to structuring a B2B marketing argument, it’s hard to beat the good old ‘Problem/Solution’ structure. It’s stood the…
Doug Kessler | 26. 03. 2012
Guest blogging in B2B content marketing (with some examples)
Guest blogging is a great way to extend your reach, get discovered by new people and earn some valuable backlnks. Here are a few guest posts we’ve done…
Doug Kessler | 23. 03. 2012
Why Adam Smith Invented Content Marketing
Find out why content marketing is one of the best examples of enlightened self-interest ever seen after 350 years of disagreements and disputes.
Neil Stoneman | 21. 03. 2012
Is B2B content marketing jumping the shark?
‘Jumping the shark’ is one of my favourite expressions. Wikipedia tells us it means “the moment in the evolution of a television show when…
Doug Kessler | 13. 03. 2012
Godless Barbarians at the Gates of IT
Cloud, consumerization and startups are the push, but who’s pulling? An examination of a new and growing market. A thrilling tour into the future of the…
Ryan Skinner | 28. 02. 2012
B2B Content Marketing: Infographic Angles of Attack
Yes, there are good infographics and bad infographics. But, more importantly, there are different kinds of good infographics.
Ryan Skinner | 22. 02. 2012
Conversations with Lucy: the trouble with virtual customer support
Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy
Doug Kessler | 17. 02. 2012
The problem of content quality
For readers, there is no quality content problem. For publishers, there is a quality content problem.
Ryan Skinner | 16. 02. 2012
Viral videos? First have a B2B video marketing strategy
A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a
Doug Kessler | 08. 02. 2012
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
