Angus Woods's posts

44 results

How to master Content Marketing Metrics in 8 easy reads

Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,

03. 06. 2013

Five things I’ve learned in B2B marketing

Well, I’m moving on to work for Thomson Reuters (the siren call of being able to walk to work proved to be too strong to resist), and I thought I’d get…

15. 10. 2010

Top B2B bloggers: we have favourites and we’re not ashamed of it

We’ve been fishing around and come up with a digest of recent blog posts and B2B resources that we think are pretty cracking. Have a look and see if you…

14. 10. 2010

Get the B2B Marketing Manifesto

Click below to download The New B2B Marketing Manifesto. You might like one of our other eBooks: The Holy Trinity of Technology Marketing Technology…

30. 09. 2010

B2B Content Marketing Trends and Spends

Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends.…

28. 09. 2010

B2B Marketing agency Velocity publishes “B2B Marketing Manifesto”

Velocity, the B2B marketing agency, has produced a new eBook for marketers called the B2B Marketing Manifesto, available for download from the Velocity…

21. 09. 2010

Sex, Lies, and Advertising

Back in the 19th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody…

01. 09. 2010

Are walled gardens the end of the party for web analytics?

No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to…

25. 08. 2010

Anatomy of a project: Calnetix

We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves…

16. 08. 2010

Why bounce rate envy doesn’t help anyone, not even marketers

Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…

11. 08. 2010

Analytics can be fun, honestly.

Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…

10. 08. 2010

Why government and SEO don’t mix

You can practically hear the moral outrage screaming between the lines:…