All posts by Angus Woods

  • Five things I’ve learned in B2B marketing

    Well, I’m moving on to work for Thomson Reuters (the siren call of being able to walk to work proved to be too strong to resist), and I thought I’d get all reflective and try to sum up some of the (many) things I’ve learned at Velocity.

  • Get the B2B Marketing Manifesto

    Click below to download The New B2B Marketing Manifesto. You might like one of our other eBooks: The Holy Trinity of Technology Marketing Technology marketing is actually quite simple: you need to be able to…

  • B2B Content Marketing Trends and Spends

    Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of its kind, surveying 1100 American…

  • Sex, Lies, and Advertising

    Back in the 19th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody could sue you if it didn’t do what it said on the tin. That changed in the early 20th Century, which is all to the good. It means marketers have to be more creative when promoting products or services, and not just resort to bare-faced lies.

  • Anatomy of a project: Calnetix

    We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves money. What’s not to like? Watch the Prezi to find out what we did.

  • Analytics can be fun, honestly.

    Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.

  • Why government and SEO don’t mix

    You can practically hear the moral outrage screaming between the lines:

    “Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures.” (BBC)