Angus Woods

We’ve got 15 posts from Angus

How to master Content Marketing Metrics in 8 easy reads

Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,

03. 06. 2013

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Five things I’ve learned in B2B marketing

Well, I’m moving on to work for Thomson Reuters (the siren call of being able to walk to work proved to be too strong to resist), and I thought I’d get…

15. 10. 2010

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Are walled gardens the end of the party for web analytics?

No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to…

25. 08. 2010

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Anatomy of a project: Calnetix

We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves…

16. 08. 2010

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Why bounce rate envy doesn’t help anyone, not even marketers

Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…

11. 08. 2010

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Analytics can be fun, honestly.

Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…

10. 08. 2010

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B2B Marketing Internship: My Week

We’ve been advertising for geniuses at Velocity recently. And we’ve had one in the making with us for the past week in the shape of Surbiton High’s Fleur…

09. 07. 2010

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Calnetix Power Solutions gets a dose of Velocity

The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a…

25. 06. 2010

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‘Margin Killers’ eBook reaches 600 downloads

We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success…

25. 03. 2010

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Five mistakes to avoid in the B2B selling process

The buying process is long and complex in B2B tech markets. Here are 5 mistakes to avoid when planning and executing your B2B sales.

22. 03. 2010

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Exploiting your tacit knowledge

We’re always a bit sceptical about the jargon du jour. But one buzzword keeps cropping up and we think there might be a reason: Tacit Knowledge.

02. 03. 2010

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Read this or the world will end

So Gesu was wondering aloud the other day whether negative or positive headlines are more effective. By negative and positive we mean, respectively, the…

18. 02. 2010

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