Stan Woods's posts
Founder
30 results
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Starting with an earthquake and building to a climax
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
07. 02. 2012
Talking to B2B Marketing Masters: John Watton
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
27. 01. 2012
Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).
16. 01. 2012
Rationality or emotion: which is the engine of B2B marketing?
Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp
10. 05. 2011
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …
06. 04. 2011
Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…
05. 11. 2009
How you market is almost as important as what you market
In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…
26. 10. 2009
Check out the eBook Ebook
We’ve discovered a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, about how to
07. 08. 2009
The white paper is dead…or is it?
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a…
16. 06. 2009
Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards
We’ve just learned (and are delighted) that our recent content and social media engagement work work with ShipServ has been shortlisted for the Best…
14. 05. 2009
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do…
22. 04. 2009