Stan Woods's posts

Founder

30 results

The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013

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Starting with an earthquake and building to a climax

Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…

07. 02. 2012

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Talking to B2B Marketing Masters: John Watton

Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.

27. 01. 2012

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Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa

Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).

16. 01. 2012

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Rationality or emotion: which is the engine of B2B marketing?

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp

10. 05. 2011

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Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011

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Lethal Generosity: a key principle of social media marketing?

According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…

05. 11. 2009

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How you market is almost as important as what you market

In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…

26. 10. 2009

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Check out the eBook Ebook

We’ve discovered a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, about how to

07. 08. 2009

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The white paper is dead…or is it?

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a…

16. 06. 2009

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Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards

We’ve just learned (and are delighted) that our recent content and social media engagement work work with ShipServ has been shortlisted for the Best…

14. 05. 2009

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Web personas and Mind Maps

Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do…

22. 04. 2009

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