Stan Woods

Founder

Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom.

We’ve got 31 posts from Stan

19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013

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The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013

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Starting with an earthquake and building to a climax

What John Watton andStan Woods talked about during Velocity’s first Marketing Masters interview.

07. 02. 2012

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Talking to B2B Marketing Masters: John Watton

Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.

27. 01. 2012

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Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa

Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).

16. 01. 2012

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Rationality or emotion: which is the engine of B2B marketing?

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, compared to the much more emotional appeal…

10. 05. 2011

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Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

A discussion of why British B2B marketers find it hard to make an impression

06. 04. 2011

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Lethal Generosity: a key principle of social media marketing?

Lethal Generosity is a key principle of social media marketing.

05. 11. 2009

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How you market is almost as important as what you market

In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…

26. 10. 2009

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Check out the eBook Ebook

We came across a great  new e-book from Jonathan Franz, a great copywriter  based in Massachusetts, yesterday on the emerging discipline of e-books.…

07. 08. 2009

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The white paper is dead…or is it?

The role of the white paper in B2B marketing

16. 06. 2009

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Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards

Velocity, the leading B2B marketing agency, provides an overview of the goals and results of a B2B social media engagement programme by

14. 05. 2009

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