All posts by Stan Woods

  • EPiServer uses market momentum to go public

    We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.

  • Lethal Generosity: a key principle of social media marketing?

    According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called ‘lethal generosity’, a key principle of social media marketing.

  • You can’t have a conversation when you use a megaphone

    Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there’s been a dramatic shift from megaphone marketing to listening and engaging in conversations. There’s need for a new type of marketing professional called a content strategist. Do you agree?

  • How you market is almost as important as what you market

    In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy and confidence in your communications will help you rise above the herd.

  • All CIOs (or CEOs) are not the same

    We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn’t true.

  • Check out the eBook Ebook

    We’ve discovered a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, about how to

  • The white paper is dead…or is it?

    I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind…

  • Web personas and Mind Maps

    Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.