Starting with an earthquake and building to a climax
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
07. 02. 2012
Stan Woods's posts
Founder
48 results
Talking to B2B Marketing Masters: John Watton
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
27. 01. 2012
Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).
16. 01. 2012
Velocity in panel on lead nurturing on BrightTALK
Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.
19. 05. 2011
Rationality or emotion: which is the engine of B2B marketing?
Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp
10. 05. 2011
‘Au revoir’ marketing scientist
After three-and-a-half years, one of our favourite B2B marketers, top clients and all-round great egg, John Watton is moving on from his job as CMO at…
03. 05. 2011
Hasta la vista Stuart Rothwell
Stuart Rothwell, stalwart designer and Liverpool FC supporter (though less die-hard than when he joined for obvious reasons) who ambled into our hallowed…
28. 04. 2011
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …
06. 04. 2011
An antidote to all the hype
There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and…
20. 04. 2010
Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this,…
04. 02. 2010
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…
27. 01. 2010
Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…
05. 11. 2009
