Stan Woods's posts


45 results

Velocity in panel on lead nurturing on BrightTALK

Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.

19. 05. 2011

Rationality or emotion: which is the engine of B2B marketing?

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp

10. 05. 2011

‘Au revoir’ marketing scientist

After three-and-a-half years, one of our favourite B2B marketers, top clients and all-round great egg, John Watton is moving on from his job as CMO at…

03. 05. 2011

Hasta la vista Stuart Rothwell

Stuart Rothwell, stalwart designer and Liverpool FC supporter (though less die-hard than when he joined for obvious reasons) who ambled into our hallowed…

28. 04. 2011

Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011

An antidote to all the hype

There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and…

20. 04. 2010

Why clients hate marketing agency folk

I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this,…

04. 02. 2010

EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…

27. 01. 2010

Lethal Generosity: a key principle of social media marketing?

According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…

05. 11. 2009

You can’t have a conversation when you use a megaphone

Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes…

29. 10. 2009

How you market is almost as important as what you market

In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…

26. 10. 2009

Ghost in the machine: who should write your blog?

There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one adver

27. 08. 2009