All posts by Stan Woods

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

B2B marketing works best when there’s an alliance between marketing artists and scientists

Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with an earthquake and works its way up to a climax”. I’m not sure we quite achieved that at Velocity’s first live Marketing Masters one-hour-long interview with John Watton from Expedia.

Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.

Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).

Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp

After three-and-a-half years, one of our favourite B2B marketers, top clients and all-round great egg, John Watton is moving on from his job as CMO at ShipServ, the leading ship supplies e-marketplace. Elected B2B Marketer of the year in 2009, he has transformed ShipServ’s fortunes on a limited budget over that period. Velocity has worked with him since 2007 and thought we’d interview to him to get the inside skinny on what’s hot in B2B marketing land.

Stuart Rothwell, stalwart designer and Liverpool FC supporter (though less die-hard than when he joined for obvious reasons) who ambled into our hallowed portals for the first time on April 1, 2008 is leaving us….

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.

There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.

I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts.