Stan Woods
Founder
Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom.
Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
See what all the gory details of what happens when a B2B agency runs marketing for itself.
B2B marketing / B2B SEO
Content as community
Social media is rented land, and marketers need to stop building on it.
B2B marketing / Brand
The new B2B marketing manifesto
Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.
B2B marketing / Brand
What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
B2B marketing
The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
B2B marketing
The Symptoms of the B2B Selling Sickness
In B2B, Sales and Marketing don’t trust each other. A bad assumption lies at the root of this entrenched problem.
Sales & Marketing alignment
Why teamwork solves the B2B SEO malaise
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
B2B marketing / B2B SEO
Performance branding: Why strategy and data must work together to drive pipeline
With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…
B2B marketing / Brand
The universal digital marketing audit
B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.
B2B marketing / Data
Stop the relay race: The evolution of B2B marketing and why yours isn’t working
Explore the evolution of B2B marketing. From a relay race to a rowing team – find out what needs to change.
B2B marketing
19 verbs that help to build your new marketing team
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
13. 02. 2013