Stan Woods's posts


40 results

The universal digital marketing audit

Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.

Stop the relay race: the evolution of B2B marketing and why yours isn’t working

In technology, modern customer buying outstrips vendor selling. Explore the evolution of B2B marketing – from a relay race to a rowing team – & find out…

19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013

The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013

Starting with an earthquake and building to a climax

Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…

07. 02. 2012

Talking to B2B Marketing Masters: John Watton

Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.

27. 01. 2012

Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa

Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).

16. 01. 2012

Velocity in panel on lead nurturing on BrightTALK

Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.

19. 05. 2011

Rationality or emotion: which is the engine of B2B marketing?

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp

10. 05. 2011

‘Au revoir’ marketing scientist

After three-and-a-half years, one of our favourite B2B marketers, top clients and all-round great egg, John Watton is moving on from his job as CMO at…

03. 05. 2011

Hasta la vista Stuart Rothwell

Stuart Rothwell, stalwart designer and Liverpool FC supporter (though less die-hard than when he joined for obvious reasons) who ambled into our hallowed…

28. 04. 2011

Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011