Harendra Kapur

We’ve got 31 posts from Harendra

The SMB marketing problem

“We’re gonna go after SMBs” sounds like a clear strategy. But it masks a whole lot of ambiguity. Here’s why SMB marketing is so hard and how to get it…

25. 08. 2016

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On marketing myopia and metrics

Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?

23. 08. 2016

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B2B writing: It ain’t just writing

There’s a hell of a lot more to B2B writing than meets the eye.

20. 05. 2016

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Hot takes from the 2016 Marketing Technology Landscape

Every year Scott Brinker’s marketing technology landscape supergraphic helps us understanding marketing a little better. Here’s what we thought of 2016’s.

22. 03. 2016

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A (sort of) formula for B2B content

Let me start this by saying there is no one formula for B2B content. Nor, I believe, should there be. But beneath the surface of every great piece of…

08. 01. 2016

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Why ‘customer centricity’ is a cursed message

I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.

12. 06. 2015

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The problem with positive

They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.

06. 02. 2015

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There are two types of creatives. (There. I said it.)

It’s nice to think every creative’s different. But we usually fit into one of these two buckets.

18. 11. 2014

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Keep it structured, stupid

Why a lack of structure is the ultimate killer of content quality (and other breaking news)

29. 09. 2014

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The Question

The one thing great stories have – and most marketing doesn’t.

30. 07. 2014

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Assuming the position

When content fails to make assumptions, it fails to divide an audience. Here’s why that’s bad.

17. 07. 2014

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Only fools and prospects

Why just about everything in marketing compels you to treat your audience like they’re idiots.

27. 06. 2014

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