Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Branding as body language

Axel Chaldecott wrote an article a while back that compared a company’s visual communication style with its body language. Works for us.

04. 11. 2008

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I beg you: don’t bore the bejesus out of me

The standard B2B technology marketing fare is BORING. Inexcusably boring. And it’s your fault. So stop it.

31. 10. 2008

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Playing in the creative sandbox

How Velocity, the B2B marketing agency, uses a kind of creative firestorm as a strategic tool early in the consulting process.

16. 09. 2008

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The C word: the importance of confidence in B2B marketing

The importance of confidence in B2B marketing. By Velocity, the B2B marketing agency specializing in technology markets.

04. 09. 2008

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The 4 steps to a B2B sale: rational meets irrational

B2B technology sales proceed in four steps. B2B tech marketing plays a different role at each step.

10. 07. 2008

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The power of “You”: the 2nd person singular in B2B copywriting

Better copywriting by using the 2nd person singular voice. I’m talking to you.

04. 04. 2008

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17 credibility builders that make your claims believable

B2B marketing is based on claims. Here are 17 ways to make sure your claims are believed.

28. 03. 2008

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Fighting Inertia: the toughest competitor of them all.

Early stage technology companies that have no competitors face an even greater challenge: the inertia of the target audience.

29. 02. 2008

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Champions and the Siren Effect: how early wins can mislead

Early champions can mislead early stage technology companies, says B2B technology marketing agency, Velocity.

19. 02. 2008

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Empathy and foreplay in B2B Marketing

B2B technology marketing comes down to empathy, and foreplay is where you show it. Headlines, introductions, first paragraphs.

07. 02. 2008

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7 ways to improve the signal-to-noise ratio in B2B marketing

Tighter, clearer B2B technology marketing from Velocity, the B2B te4chnology marketing agency

22. 01. 2008

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Building a B2B case: 8 tips from criminal lawyers

Velocity, the technology marketing services agency, on what marketers can learn from criminal lawyers.

16. 01. 2008

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