Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

The Velocity B2B Marketing Tube Map

We’ve always loved Harry Beck’s legendary design for the London Underground Tube Map, so thought we’d do our own version mapping out the B2B marketing…

19. 10. 2009

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B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your…

14. 09. 2009

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The Web Form Wall

It’s a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both…

06. 08. 2009

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The Content Marketing Workbook

It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought…

11. 06. 2009

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Choose your patients carefully

The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They…

08. 06. 2009

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Why we steal from our clients.

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of…

06. 05. 2009

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Clean tech marketing and green tech marketing: a different kind of B2B

We’ve recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we’ve noticed…

07. 04. 2009

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Bessemer’s Ten Laws for SaaS companies

Just came across an excellent presentation by Philippe Botteri and Byron Deeter from Bessemer Venture Partners on the ‘Ten Laws of Being SaaSy’. It…

02. 04. 2009

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The Disruptive Idea: that’s what it’s all about

Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…

24. 03. 2009

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A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a…

12. 03. 2009

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Velocity commissions new Alan Kitching poster

Alan Kitching is a bit of a hero. A master of letterpress design and printing, he’s done some wonderful, iconic work for all kinds of clients and…

02. 03. 2009

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7 tips for writing number-based headlines

Recent research from Spurious has proven that every piece of thought leadership content in the world now has to have a number in the headline or it just…

27. 02. 2009

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