Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

The Velocity B2B Marketing Tube Map

The Velocity B2B Marketing Tube Map, a journey planner for all B2B marketers, trainspotters and London-o-philes.

19. 10. 2009

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B2B blogging for beginners

Blogging is important in B2B marketing. Here are some blogging tips for beginners, from Velocity, the B2B marketing agency.

14. 09. 2009

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The Web Form Wall

Do you let people download your content without giving any details or ask them to fill out a web form to capture their data? The debate rages on…

06. 08. 2009

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The Content Marketing Workbook

A free eBook on thought leadership and content marketing for B2B marketers, from Velocity the B2B marketing agency.

11. 06. 2009

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Choose your patients carefully

Everyone talks about B2B marketing as if its job is to hoover up leads and throw them in a funnel. In reality, it’s a customer selection job.

08. 06. 2009

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Why we steal from our clients.

Creativity doesn’t just come from the agency side.

06. 05. 2009

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Clean tech marketing and green tech marketing: a different kind of B2B

A recent Velocity slideshare on Clean Technology marketing and Green Technology Marketing. It’s a different kind of B2B marketing.

07. 04. 2009

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Bessemer’s Ten Laws for SaaS companies

Bessemer Venture Partners on the ten Laws of SaaS success.

02. 04. 2009

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The Disruptive Idea: that’s what it’s all about

Cut through the mountains of marketing babble. Only one thing matters: the Disruptive Idea. Got one? It’s hard to fail. If you don’t, oh dear

24. 03. 2009

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A B2B Social Media Checklist

A one-page checklist to help B2B marketers get the most of social media every time they publish a new piece of content

12. 03. 2009

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Velocity commissions new Alan Kitching poster

Velocity, the B2B marketing agency, has commissioned a new poster by Alan Kitching, artist and letterpress printer.

02. 03. 2009

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7 tips for writing number-based headlines

Velocity, the B2B Marketing Agency, helps you write the only kind of headlines people will read: headlines with numbers in them.

27. 02. 2009

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