Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

London-Based B2B Agency Runs Out of Tea

Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…

02. 06. 2010

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The value of story? About 2,776%

We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As…

28. 05. 2010

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When was the last time you flossed?

B2B marketing is plagued by ‘plaque’. Time to floss!

27. 04. 2010

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Cleaning up your B2B product portfolio

A few tips for organising your B2B product portfolio. Are your products in the right buckets? Can buyers (and search engines) find what they need?

26. 04. 2010

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7 Incredibly Rare Mistakes in Social Media Marketing

List of Common Mistakes in Social Media Marketing are common. The rare mistakes go un-covered. Not any more.

10. 03. 2010

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The F word in B2B marketing

Where’s the fun in B2B marketing?

09. 03. 2010

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The power of B2B Lead Nurturing

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…

17. 02. 2010

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Velocity acquires Big Red Teapot

B2B agency Velocity acquires a B2B Teapot

11. 02. 2010

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B2B web marketing: the platform battle

CRM meets CMS meets marketing automation in B2B marketing. Who will win?

08. 02. 2010

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How often do you need to publish content? 1-7-30-4-2-1

How frequently should you publish stuff for your content marketing program?

04. 12. 2009

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Woo hoo! John Watton, B2B Marketer of the Year

Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah

26. 11. 2009

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16 ways to alienate a B2B buyer

Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. Here are 16 ways to alienate B2B buyers.

10. 11. 2009

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