Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

London-Based B2B Agency Runs Out of Tea

Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…

02. 06. 2010

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The value of story? About 2,776%

We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As…

28. 05. 2010

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When was the last time you flossed?

In B2B as in life, there’s a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to…

27. 04. 2010

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Cleaning up your B2B product portfolio

A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of…

26. 04. 2010

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7 Incredibly Rare Mistakes in Social Media Marketing

There are literally thousands of blog posts, eBooks and articles called, “The 24 Most Common Mistakes in Social Media Marketing”. But no one ever covers…

10. 03. 2010

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The F word in B2B marketing

Is it just me or is typical B2B marketing utterly joyless? Why is that? Why do people who are passionate about carp fishing and bicycling and the…

09. 03. 2010

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The power of B2B Lead Nurturing

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…

17. 02. 2010

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Velocity acquires Big Red Teapot

London-based B2B marketing agency Velocity today announced its acquisition of a new, high-capacity teapot to support its growing team of B2B marketing…

11. 02. 2010

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B2B web marketing: the platform battle

As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for…

08. 02. 2010

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How often do you need to publish content? 1-7-30-4-2-1

Content Marketing is like publishing — you need an editorial calendar and a bit of discipline. This guest post on Junta42 by Russell Sparkman of…

04. 12. 2009

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Woo hoo! John Watton, B2B Marketer of the Year

Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah

26. 11. 2009

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16 ways to alienate a B2B buyer

Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better…

10. 11. 2009

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