Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Let’s Steal From ‘Follow The Frog’

In this first in a series analysing great content, we tear apart Follow The Frog, a fast, funny masterpiece.

11. 06. 2015

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Zippy: the real story of a very bad office dog

The truth behind the snout: Zippy is actually holding the entire agency hostage with his bitey, pissy, barky ways.

25. 05. 2015

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How branded content is done: an interview with Tim Moran of CMO.com

An interview with Tim Moran, editor-in-chief of CMO.com, one of the most successful branded content plays in B2B.

19. 05. 2015

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5 things content marketers can learn from listicles

Listicles refuse to die. That leaves two choices: imitate them or learn from them and go a step further.

02. 05. 2015

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Account Based Marketing: What Jon Miller Did After Marketo

What is Jon MIller up to now? Account Based Marketing automation. Which is a cool way to fish with spears.

ABM

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7 critical elements of a great content brief

Great content starts with a great content brief. Here’s how to write a great content brief, including these 7 essential things.

28. 03. 2015

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Marketer Automation: meet your robot overlords

Software and automation are replacing marketers right now and the trend is growing. In short, we’re all screwed.

20. 02. 2015

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How to use swear words in your fucking marketing

Some people think it’s never okay to use profanity in marketing. But they just might be missing a powerful weapon.

19. 01. 2015

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Getting a B2B content marketing job at Velocity

What we look for when we interview candidates for jobs at Velocity. Well, Doug’s view anyway.

27. 11. 2014

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My Brain Hurts: The Marketing Profs B2B Marketing Forum

I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up

11. 10. 2014

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A review of reviews of Ann Handley’s ‘Everybody Writes’

Everybody is writing reviews of Ann’s new book. This is a review of the better reviews. It’s silly.

26. 09. 2014

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Book Review: Global Content Marketing

Global content marketing is a unique beast. Pam Didner helps you tame it in this short, clear, practical book.

21. 09. 2014

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