copywriting

Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

Two powerful tools & tactics for tough times: demand generation and online PR. No B2B technology marketer can ignore them.

28. 11. 2008

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The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

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Your new content may not be as relevant as your old

B2B technology marketers need to think about what content is presented to what prospect at what time — instead of just promoting the new over the relevant.

18. 11. 2008

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A really good newsletter

Email newsletters are an important part of B2B marketing. We really like this example from our friendly client, Pär Almqvist at VNL.

13. 11. 2008

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Microsoft’s baffling “I’m a PC” campaign

What the hell were they thinking? The ‘I’m a PC’ campaign is like watching your dad dance. Embarrassing.

10. 11. 2008

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Branding as body language

Axel Chaldecott wrote an article a while back that compared a company’s visual communication style with its body language. Works for us.

04. 11. 2008

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I beg you: don’t bore the bejesus out of me

The standard B2B technology marketing fare is BORING. Inexcusably boring. And it’s your fault. So stop it.

31. 10. 2008

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Playing in the creative sandbox

How Velocity, the B2B marketing agency, uses a kind of creative firestorm as a strategic tool early in the consulting process.

16. 09. 2008

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The C word: the importance of confidence in B2B marketing

The importance of confidence in B2B marketing. By Velocity, the B2B marketing agency specializing in technology markets.

04. 09. 2008

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A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a

18. 07. 2008

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The Velocity B2B Social Media & Web Engagement Mind Map

The Velocity B2B Social Media & Web Engagement Mind Map – a helpful tool for technology marketing managers

21. 05. 2008

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B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

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