Your new content may not be as relevant as your old
All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares…
Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people…
Despite living in a ‘creative’ world, most agencies are pretty linear. They take the brief, then they do the creative. Velocity is a bit different. When…
The Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published…
B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…
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