copywriting
The white paper is dead…or is it?
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a…
16. 06. 2009
Why we steal from our clients.
In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of…
06. 05. 2009
The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…
24. 03. 2009
7 tips for writing number-based headlines
Recent research from Spurious has proven that every piece of thought leadership content in the world now has to have a number in the headline or it just…
27. 02. 2009
New mobile marketing eBook for small businesses
Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free…
18. 02. 2009
Who needs editors?
Google has dis-intermediated the content business. You don’t have to hire a PR agency to kiss the arses of the editors any more. You just have to…
05. 02. 2009
Drop-down positioning at the Royal Opera House
Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful
15. 12. 2008
Opt-Out: Digital Marketing’s punch in the stomach
Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…
08. 12. 2008
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…
05. 12. 2008
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…
03. 12. 2008
New eBook: Best & Worst of the Mobile Web
mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best &…
01. 12. 2008