copywriting

16 ways to alienate a B2B buyer

Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better…

10. 11. 2009


The white paper is dead…or is it?

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a…

16. 06. 2009


Why we steal from our clients.

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of…

06. 05. 2009


The Disruptive Idea: that’s what it’s all about

Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…

24. 03. 2009


7 tips for writing number-based headlines

Recent research from Spurious has proven that every piece of thought leadership content in the world now has to have a number in the headline or it just…

27. 02. 2009


New mobile marketing eBook for small businesses

Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free…

18. 02. 2009


Who needs editors?

Google has dis-intermediated the content business. You don’t have to hire a PR agency to kiss the arses of the editors any more. You just have to…

05. 02. 2009


Drop-down positioning at the Royal Opera House

Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful

15. 12. 2008


Opt-Out: Digital Marketing’s punch in the stomach

Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…

08. 12. 2008


Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…

05. 12. 2008


Customer Value Propositions in B2B Markets

Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…

03. 12. 2008


New eBook: Best & Worst of the Mobile Web

mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best &…

01. 12. 2008