copywriting

16 ways to alienate a B2B buyer

Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. Here are 16 ways to alienate B2B buyers.

10. 11. 2009

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The white paper is dead…or is it?

The role of the white paper in B2B marketing

16. 06. 2009

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Why we steal from our clients.

Creativity doesn’t just come from the agency side.

06. 05. 2009

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The Disruptive Idea: that’s what it’s all about

Cut through the mountains of marketing babble. Only one thing matters: the Disruptive Idea. Got one? It’s hard to fail. If you don’t, oh dear

24. 03. 2009

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7 tips for writing number-based headlines

Velocity, the B2B Marketing Agency, helps you write the only kind of headlines people will read: headlines with numbers in them.

27. 02. 2009

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New mobile marketing eBook for small businesses

Velocity, the B2B agency for technology companies, just announced the publication of a free eBook for small businesses that want to use the mobile Web.

18. 02. 2009

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Who needs editors?

The death of the editor and how Google makes all B2B marketing agency people and B2B communications professionals have to think like editors.

05. 02. 2009

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Drop-down positioning at the Royal Opera House

A very funny drop-down menu from a Royal Opera House web form. Just being considerate or clever, subliminal positioning?

15. 12. 2008

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Opt-Out: Digital Marketing’s punch in the stomach

Opt-Out is the downside of digital marketing. Here are some ideas for dealing with it.

08. 12. 2008

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Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits.

05. 12. 2008

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Customer Value Propositions in B2B Markets

An excellent article from the Harvard Business Review on customer value propositions in B2B markets.

03. 12. 2008

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New eBook: Best & Worst of the Mobile Web

A free eBook on the Best & Worst of the Mobile Web as identified by a panel of mobile marketing experts.

01. 12. 2008

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