copywriting

We’re looking for a writer

Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.

28. 05. 2013

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6 ways to turn comments into content

How to turn blog comments into great content for your content marketing programs. A simple tip but a powerful one.

14. 03. 2013

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Mastering Tone of Voice in B2B content marketing

How you say things can be even more important than what you say. So actively manage your Tone of Voice.

18. 12. 2012

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Three Poisonous Metaphors in B2B Content Marketing

We all use these three metaphors as we discuss B2B content marketing. But maybe we should think twice…

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Visual marketing vs stupid old words

Words are dead. Visual marketing is the new religion. A doddering old wordsmith fights back while admitting defeat.

23. 08. 2012

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How to build a B2B content marketing team

Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are

09. 05. 2012

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The problem/solution structure in B2B content marketing

When it comes to structuring a B2B marketing argument, it’s hard to beat the good old ‘Problem/Solution’ structure. It’s stood the…

26. 03. 2012

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Friday post: B2B AWESOME!!!

This is a Friday Velocity post. That means all bets are off, and this is totally NSFW. But fuck it. I think it’ll make you feel awesome.

20. 01. 2012

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B2B content marketing: when target audiences clash

Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…

23. 11. 2011

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The “Get Your Stuff Read” blog post

Please. On your website, address the reader’s needs obviously and directly. Even bluntly. They’ll appreciate it.

15. 10. 2011

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Why you should give away the very thing you sell

As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one…

22. 09. 2011

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Are you the bore in the corner?

When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…

06. 09. 2011

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