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The C word: the importance of confidence in B2B marketing

The importance of confidence in B2B marketing. By Velocity, the B2B marketing agency specializing in technology markets.

04. 09. 2008

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Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.

B2B SEO

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A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a

18. 07. 2008

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The Velocity B2B Social Media & Web Engagement Mind Map

The Velocity B2B Social Media & Web Engagement Mind Map – a helpful tool for technology marketing managers

21. 05. 2008

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B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

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Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…

01. 05. 2008

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Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation

I just returned from a great week away in the Lower Hebrides – the small cluster of islands to the west of Glasgow. The single malts were stunning, the…

18. 03. 2008

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Empathy and foreplay in B2B Marketing

B2B technology marketing comes down to empathy, and foreplay is where you show it. Headlines, introductions, first paragraphs.

07. 02. 2008

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7 ways to improve the signal-to-noise ratio in B2B marketing

Tighter, clearer B2B technology marketing from Velocity, the B2B te4chnology marketing agency

22. 01. 2008

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Building a B2B case: 8 tips from criminal lawyers

Velocity, the technology marketing services agency, on what marketers can learn from criminal lawyers.

16. 01. 2008

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The Power of Content: a video case study

A case study from Velocity, the B2B technology marketing agency

14. 01. 2008

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Building a case: structure before style

The role of structure in building B2B technology marketing cases that sell. The view from Velocity, the B2B technology marketing agency.

13. 01. 2008

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