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Drop-down positioning at the Royal Opera House

A very funny drop-down menu from a Royal Opera House web form. Just being considerate or clever, subliminal positioning?

15. 12. 2008

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Opt-Out: Digital Marketing’s punch in the stomach

Opt-Out is the downside of digital marketing. Here are some ideas for dealing with it.

08. 12. 2008

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Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits.

05. 12. 2008

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Customer Value Propositions in B2B Markets

An excellent article from the Harvard Business Review on customer value propositions in B2B markets.

03. 12. 2008

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New eBook: Best & Worst of the Mobile Web

A free eBook on the Best & Worst of the Mobile Web as identified by a panel of mobile marketing experts.

01. 12. 2008

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Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

Two powerful tools & tactics for tough times: demand generation and online PR. No B2B technology marketer can ignore them.

28. 11. 2008

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The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

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Your new content may not be as relevant as your old

B2B technology marketers need to think about what content is presented to what prospect at what time — instead of just promoting the new over the relevant.

18. 11. 2008

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A really good newsletter

Email newsletters are an important part of B2B marketing. We really like this example from our friendly client, Pär Almqvist at VNL.

13. 11. 2008

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Microsoft’s baffling “I’m a PC” campaign

What the hell were they thinking? The ‘I’m a PC’ campaign is like watching your dad dance. Embarrassing.

10. 11. 2008

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Branding as body language

Axel Chaldecott wrote an article a while back that compared a company’s visual communication style with its body language. Works for us.

04. 11. 2008

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I beg you: don’t bore the bejesus out of me

The standard B2B technology marketing fare is BORING. Inexcusably boring. And it’s your fault. So stop it.

31. 10. 2008

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