Blog

You can have it done right, cheap, or quick. Pick two

Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a…

01. 02. 2010


What’s white, invisible, invaluable and online now?

No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.

29. 01. 2010


You say tomato… copywriting for international audiences

We have a lot of international clients. Most of them are European or American, but occasionally they’re based further afield. This generates an…

20. 01. 2010


B2B marketing agency Velocity creates new website for intranet providers SmallWorlders

Velocity, the B2B marketing agency for technology companies, has just announced a new website for SmallWorlders, specialists in intranets for marketing and…

14. 01. 2010


How often do you need to publish content? 1-7-30-4-2-1

How frequently should you publish stuff for your content marketing program?

04. 12. 2009


Woo hoo! John Watton, B2B Marketer of the Year

Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah

26. 11. 2009


Why B2B customers are easier to lose than convert in one visit

Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in…

24. 11. 2009


16 ways to alienate a B2B buyer

Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. Here are 16 ways to alienate B2B buyers.

10. 11. 2009


Lethal Generosity: a key principle of social media marketing?

Lethal Generosity is a key principle of social media marketing.

05. 11. 2009


How you market is almost as important as what you market

In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…

26. 10. 2009


The Velocity B2B Marketing Tube Map

The Velocity B2B Marketing Tube Map, a journey planner for all B2B marketers, trainspotters and London-o-philes.

19. 10. 2009


B2B blogging for beginners

Blogging is important in B2B marketing. Here are some blogging tips for beginners, from Velocity, the B2B marketing agency.

14. 09. 2009