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‘The Story of Content’: a film review

A rave review of the new documentary, The Story of Content, by the Content Marketing institute and BrightCove.

09. 09. 2015

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Velocity And Sprint win content marketing launch of the year

Velocity swallowed our arrogance and entered some awards — and won one and are finalists for others. Woo-hoo!

07. 09. 2015

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The glossary of terms as B2B content marketing

A glossary can be a great piece of content if your world is fast-changing and your audience needs help.

06. 09. 2015

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Let’s Steal From ‘Epic Split’

In the second of our ‘Let’s Steal From’ series (The first one was about Follow The Frog), I want to look at what just might be the most famous B2B marketing…

22. 07. 2015

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Tripping my brains out at The Do Lectures

Not a very B2B thing but a super-relevant experience for anyone wanting to change anything.

21. 06. 2015

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Why ‘customer centricity’ is a cursed message

I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.

12. 06. 2015

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Let’s Steal From ‘Follow The Frog’

In this first in a series analysing great content, we tear apart Follow The Frog, a fast, funny masterpiece.

11. 06. 2015

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Zippy: the real story of a very bad office dog

The truth behind the snout: Zippy is actually holding the entire agency hostage with his bitey, pissy, barky ways.

25. 05. 2015

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How branded content is done: an interview with Tim Moran of CMO.com

An interview with Tim Moran, editor-in-chief of CMO.com, one of the most successful branded content plays in B2B.

19. 05. 2015

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5 things content marketers can learn from listicles

Listicles refuse to die. That leaves two choices: imitate them or learn from them and go a step further.

02. 05. 2015

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Account Based Marketing: What Jon Miller Did After Marketo

What is Jon MIller up to now? Account Based Marketing automation. Which is a cool way to fish with spears.

ABM

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14 Ways to Present Information Visually

Lots of information to share? Making an infographic? Here are 14 ways to visually organize your information, with examples and tips on when to use them.

29. 03. 2015

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