Doug Kessler's posts
Executive Creative Director
263 results
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
10. 01. 2023
Generative AI for B2B content marketing is here
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
08. 12. 2022
An AI writing tool wrote this post. Really.
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
30. 11. 2022
The inevitable Web 3.0 Backlash
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…
B2B marketing / Web3.0
Why we’re so inspired by the MNDA mission statement
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
Charity / Messaging
Why I hate the ‘Cover the Logo’ test
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
B2B marketing / Brand
The Great Shift: a new marketing mindset for a new era
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
B2B marketing
Ecosystem Marketing part 2: A conversation with Scott Brinker
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
Application marketing / B2B marketing
B2B ecosystem marketing: three app marketplace plays
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Application marketing / B2B marketing
15 Web 3.0 ideas for B2B marketers
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
B2B marketing
Why B2B folks need to learn about Web 3.0 now
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
B2B marketing