All posts by Doug Kessler

Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.

Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.

Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.

Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let’s fix that.

How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.

Marketers are supposed to finish the content they start, right? Maybe not. In fact, almost definitely not.

Too many B2B marketing teams fail to answer these three questions. You can fix that.

We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.

If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.

You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it into one of the world’s hottest B2B companies. It all started as…

If there’s anything worse than a company’s Statement of Values, it’s a marketing agency’s Statement of Values. So this is one that isn’t really one at all…

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.