All posts by Doug Kessler

B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?

Focusing 100% of your marketing on ideal prospects is way better than the typical B2B grapeshot. Here’s why.

B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.

The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding changing?

Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take a look…

B2B marketers are always chasing revenue, ‘the mother of all metrics’. Here’s why that’s a mistake — and why it distorts your strategy.

A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…

Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.

Start spreading the news. After god-knows-how-many years stuck in the leafy-ass end of London, Velocity has finally opened a second office – and it’s in New York City. Can I get a ‘Woo-hoo!’ (A discreet…

Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?

Surely, you and I have been to enough content marketing conferences. Nuh-uh. We haven’t. Here’s why.

Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…