All posts by Doug Kessler

In the second part of our Re-Naming a B2B Company two-parter, we drill down into the actual names, a long list… a shortlist… and the winner!

Re-naming a B2B company is packed with interesting challenges, word-nerdy issues and all sorts of implications about what a brand and a name are really there for. Here’s a behind-the-scenes look.

The man, the myth, the legend behind Brinker’s Beast, the single piece of content that’s eating the world.

What can you steal from one of the most successful pieces of B2B content of all time? Quite a lot…

Elle Woulfe is one of the best marketers and stakeholder managers we know. So, as a drill-down to A Stakeholder Through the Heart, we asked her how she does it. Her answers are fantastic.

This may not be the most important thing you read this week, but it links to it.

Content marketing dogma says we must suppress our promotional messages. What if that’s wrong?

Are we B2B marketers drinking too much of our own Kool-Aid? Here are ten delusions we keep running into…

Why do so many smart, talented people still make so much crap content? Here are 40 reasons. We’ve all done them. But still…

Five years after publishing ‘Crap’ we ask, ‘Did the predictions come true?’ and ‘What can you do about it?’.

‘Crap’ is five years old today. Here’s a look at the impact it made on us and the lessons we learned as content marketers.

B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?