The inevitable Web 3.0 Backlash The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about new thing and start to hype the…
Why we’re so inspired by the MNDA mission statement We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
Why I hate the ‘Cover the Logo’ test The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
The Great Shift: a new marketing mindset for a new era The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
Ecosystem Marketing part 2: A conversation with Scott Brinker No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
B2B ecosystem marketing: three app marketplace plays The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Why B2B folks need to learn about Web 3.0 now Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
How to signal authority Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.
Why every marketing strategy should be a Learning Strategy Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let’s fix that.
Ask Leela : Changing from SurveyMonkey to Momentive How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.
Why you should kill more content Marketers are supposed to finish the content they start, right? Maybe not. In fact, almost definitely not.