All posts by Doug Kessler

Woo-hoo! Velocity has won the Content Marketing Institute Award for Agency of the Year! It’s not just an honour, it’s a really great feeling too — as a breathless DK explains.

Two big trends from the midpoint of Content Marketing World 2016 — and some random highlights.

Here, for the first time, is the true story of the birth of B2B performance marketing: the SCIENCE behind the ART behind the FACADE of what we do for a living.

One magic word can improve the effectiveness of your marketing documents by 180%. Bet you can’t guess. Go on. Guess. Go on…

Whiteboard Friday is a B2B content marketing juggernaut: the most successful, longest-running video content series I know. Here’s how it works.

Great B2B copywriters are really hard to find. And inside every one, there are 15 hacks. We out them in this post.

The marketing data lake is completely transforming B2B marketing operations – as this new book shows.

Why data fragmentation is the most pressing challenge facing every B2B marketing team right now.

What we content marketers can all learn from Paths of Flight, the amazing video from GE Aviation. It’s product demo but much better than most.

The walls that separate the main customer-facing disciplines are falling fast. And it’s a good thing.

As a highly influential B2B content marketing influencer, I’m often asked how it feels to be so darn influential. This… is my story.

The role of the B2B agency planner has changed a lot. Here are four key skills for the new planner.