All posts by Doug Kessler

Elle Woulfe is one of the best marketers and stakeholder managers we know. So, as a drill-down to A Stakeholder Through the Heart, we asked her how she does it. Her answers are fantastic.

This may not be the most important thing you read this week, but it links to it.

Content marketing dogma says we must suppress our promotional messages. What if that’s wrong?

Are we B2B marketers drinking too much of our own Kool-Aid? Here are ten delusions we keep running into…

Why do so many smart, talented people still make so much crap content? Here are 40 reasons. We’ve all done them. But still…

Five years after publishing ‘Crap’ we ask, ‘Did the predictions come true?’ and ‘What can you do about it?’.

‘Crap’ is five years old today. Here’s a look at the impact it made on us and the lessons we learned as content marketers.

B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?

Focusing 100% of your marketing on ideal prospects is way better than the typical B2B grapeshot. Here’s why.

B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.

The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding changing?

Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take a look…