7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
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I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about new thing and start to hype the…
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.