Marketing your business model: the killer differentiator
Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…
Executive Creative Director
410 results
Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…
B2B marketing / Brand
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
10. 01. 2023
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
08. 12. 2022
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
30. 11. 2022
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…
B2B marketing / Web3.0
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
Charity / Messaging
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
B2B marketing / Brand
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
B2B marketing
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
Application marketing / B2B marketing
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Application marketing / B2B marketing
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
B2B marketing
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
B2B marketing
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