7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
All posts by Doug Kessler
-
-
Generative AI for B2B content marketing is here
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
-
An AI writing tool wrote this post. Really.
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
-
The inevitable Web 3.0 Backlash
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about new thing and start to hype the…
-
Why we’re so inspired by the MNDA mission statement
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
-
Why I hate the ‘Cover the Logo’ test
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
-
The Great Shift: a new marketing mindset for a new era
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
-
Ecosystem Marketing part 2: A conversation with Scott Brinker
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
-
B2B ecosystem marketing: three app marketplace plays
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
-
15 Web 3.0 ideas for B2B marketers
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
-
Why B2B folks need to learn about Web 3.0 now
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
-
How to signal authority
Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.