Why clients hate marketing agency folk

An avatar of the author

Stan Woods

04. 02. 2010 | 1 min read

Why clients hate marketing agency folk

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts. Thought I’d share.

“People will continue to buy and pay more for reliable brand reputations that enrich the depth and breadth of their own identity. The future belongs to any product that can give users a unique identity and place, be it real or virtual. 2010 will be about combining an engaging story with an immersive experience so that the brand becomes an avatar and the communications investment becomes an extension of the brand experience. Communications technology is now the enabler, source and subject matter of human entertainment as a result the concept of the “Avatar” has crossed the chasm into mainstream culture and branding.”

Finally, confirmation that those of us working in marketing agencies are really contributing something important.

Published in:

  • advertising

  • B2B branding

  • b2b-marketing-agency

  • branding

  • marketing

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023

Comments

There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.

Customise