What’s in a (Domain) Name?

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

It’s usually best to think these things through – in this instance by writing a url string down on paper before getting hitched to it.

God knows, the penny MUST have dropped when the name was purchased – ie, BEFORE they spent all their hard-earned on creating a web site that to the rest of the world suggests *something very unusual*.

See: http://www.graphicsexchange.com.

Published in:

branding

Enjoyed this article?
Take part in the discussion

Jump to comments

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

Related blog/content

B2B marketing / Brand

When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…

Cameron Williams | 29. 11. 2023

B2B marketing / Brand

Marketing your business model: the killer differentiator

Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…

Doug Kessler | 22. 11. 2023

B2B marketing

How to get the most out of SME interviews

Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…

Alanna Alexander | 01. 11. 2023

Comments

There are no comments yet for this post. Why not be the first?