Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
Stan Woods | 10. 07. 2024
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
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The Velocity B2B Marketing Blog
One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.
Have a look around. Drop a controversial comment. Or give us a real piece of your mind.
Latest posts
Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Stan Woods | 10. 07. 2024
How integrating B2B SEM and SEO helps you win throughout volatility
Search engine marketing is missing out on a big piece of marketing strategy, and it’s hurting your CPC.
Joe Strugs | 02. 07. 2024
Content as community
Social media is rented land, and marketers need to stop building on it.
Stan Woods | 07. 06. 2024
The new B2B marketing manifesto
Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.
Stan Woods | 30. 05. 2024
What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
Stan Woods | 08. 05. 2024
Recombinant innovation: Why B2B marketing collaboration is worth the effort
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. If…
Neil Stoneman | 25. 04. 2024
The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
Stan Woods | 16. 04. 2024
Symptoms of B2B selling sickness
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Stan Woods | 09. 04. 2024
Caveman style ABM is pissing off everyone’s best prospects
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
Charlie Langley | 28. 03. 2024
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
See what all the gory details of what happens when a B2B agency runs a marketing for itself.
Stan Woods | 10. 07. 2024
How integrating B2B SEM and SEO helps you win throughout volatility
Search engine marketing is missing out on a big piece of marketing strategy, and it’s hurting your CPC.
Joe Strugs | 02. 07. 2024
Content as community
Social media is rented land, and marketers need to stop building on it.
Stan Woods | 07. 06. 2024
The new B2B marketing manifesto
Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.
Stan Woods | 30. 05. 2024
What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
Stan Woods | 08. 05. 2024
Recombinant innovation: Why B2B marketing collaboration is worth the effort
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. If…
Neil Stoneman | 25. 04. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
