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Comments
Kelvin Newman May 31st, 2012
Having released a book a couple of years ago under the Pay with a Tweet system I can certainly see where you’re coming from. It didn’t reach Oh my God levels but did get thousands of Tweets. It worked well, largely from the novelty, but I can’t help but feel if more people were doing this with more content the backlash would come pretty sharpish. Similar to the way people just ignore paper.li summaries.
I see more of this in the future, especially as social signals grow to influence search, but I think in many b2b publishers the value of an email far out weighs a tweet, no matter what it’s viral effect
Ryan Skinner June 1st, 2012
I’ll track down your book – sounds interesting.
That issue of social signal is one that both brands and media sites are struggling with. Right now, there just seems to be lots and lots of experimentation, for better and worse.
If it turns out as bad as paper.li, then it definitely has little to no value, though.
Paper.li = Slow, painful death by curation
Neil Stoneman June 6th, 2012
Hey Kelvin,
I downloaded your book and paid with a Tweet (happily in the end). But I did find it a bit strange effectively endorsing a piece before I’d read it.
Ryan’s ideas on how to manage that unease are good. Gathering ratings and reviews on content quality certainly feels like a fairer response.
We’ve done that in the past – http://velocitypartners.com/resources/the-b2b-content-marketing-tutorial/ – and you can see the response to our prompting for feedback and comments wasn’t all one way, which we chalked up as a good thing.