The perfect direct mail list: just 23 companies
I recently received this letter, offering me a personalised number plate with my last name on it:
The author, one Ray Kessler, needs to get rid of his vanity plate fast. He could sell it through one of the many aggregators out there (what a business: aggregating human vanity)– and give up a huge portion of the revenue; or he could go to the Companies House website, look up all companies with a Kessler in the title (there are 23), and give it a go.
With the big fat image at the top, it’s hard to ignore. The text is short and sweet — two paragraphs. And there’s a strong call to action: he’s selling it for around £10k and a recent sales of a similar plate fetched £34k.
Putting aside the fact that I’d rather put my ring finger in my eye than drive around with a vanity plate, I think this is pretty good direct marketing. Do you?
Halina Kessler | January 21st, 2009
Yeah… Where is that ring?
Nick Garnett | February 10th, 2009
Very good – short, direct and on target.
Doug Kessler | March 1st, 2009
Thanks Nick. And thanks Halina for finding that ring…
Ray Kessler | June 7th, 2010
Might be be a good method, but it didn’t sell. Guess i had better stick my finger in my eye.
Unless of course you have had a conversion.
Doug Kessler | June 7th, 2010
Oh well. Still excellent marketing.
Sorry about the finger in eye comment.
Just personal taste.
(And thanks for letting us know.)