The difference between B2B and B2C… in one New Yorker cartoon

An avatar of the author

Doug Kessler

23. 01. 2008 | 1 min read

The difference between B2B and B2C… in one New Yorker cartoon

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

I’ve been thinking a lot about the difference between B2B versus B2C marketing. Thought maybe I’d write a white paper on it. Then I came across this cartoon in the New Yorker* and realised my job was done:

B2B versus B2C in a nutshell

Kind of says it all. Why send in a white paper to do a cartoon’s job?

* in case the New Yorker resents my use of this, I will give them a free testimonial: the New Yorker is the only magazine on Earth that is incapable of publishing bad writing. Any article, any issue: it’s always well-written and usually worth the time. And the cartoons alone are worth the subscription price.

Published in:

  • b2b

  • B2C

  • content

  • marketing

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.