Survival kit for growth companies

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Max Bleyleben’s excellent Technofile Europe blog recently posted this Survival Kit for Growth Companies, suggesting a strategy (or at least a list of tactics) for surviving the crunch. It ranges from the unsurprising — cut personnel costs and freeze general and administrative expenses – to the less so: reposition your products; analyse profitability by product; re-focus marketing on online lead generation…

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b2b-marketing
b2b-technology-marketing
demand-generation
digital-marketing

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