Post-Digital Marketing: The Rise of Meatspace

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Doug Kessler

23. 02. 2011 | 1 min read

Post-Digital Marketing: The Rise of Meatspace

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Marketing is entering the post-digital era.  It’s not that digital is going away, just that it’s being dissolved into everything we do.  This means we can also stop the digital myopia and start thinking about ideas in the real world again (then spin them in digital directions).

A cool example from the consumer world:

The Coca-Cola Happiness Truck

Can Business-to-business do this kind of thing too?
I don’t see why not.

Published in:

  • B2B Content Marketing

  • b2b-social-media

  • digital-marketing

  • web-marketing

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